Last week I wrote about a stodgy safety products manufacturer that dramatically increased sales of its goggles by studying fashion trends. I'm not suggesting we all start subscribing to Vogue, Glamour or Elle (although maybe that is not a bad idea). What we do need to do is start looking beyond the walls of our businesses on a regular basis.
Innovation doesn't always require pulling groundbreaking ideas out of thin air. In fact, in today's markets innovation increasingly comes from two sources: learning to see patterns where others don't, and finding ways to adapt what others are already doing to our business models. For most of us, this requires expanding our sources of information, as well as stretching our brains to get us thinking differently and looking at the world in inge white home jersey new ways.
Expand your sources of information
Over the course of a single year, the typical American reads 100 newspapers and 36 magazines, and watches almost 2,500 hours of television. We also listen to more than 700 hours of radio, buy three books and 20 CDs, and talk on the phone for more than 500 hours. And that doesn't include inge white home jersey texts, tweets, updates, pokes and all
Sounds like a lot, doesn't it? Maybe so, but for most people it comes from the same sources over and over again, especially in business. As leaders, we tend to gather data about our customers, markets, and industries while paying scant attention to what goes on outside our companies or industry.
To expand your data-gathering horizons, make a list of all your information sources according to the percentage of data they provide. Then ask questions like: How much time do we spend collecting information? What are our primary sources of data? Are these still reliable sources for our business or industry? What if we looked somewhere else?
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